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The Process

The NCAA’s recent approval of Name, Image, and Likeness gives us fans the collective opportunity to help support the program like never before – and play a role in reaching the Final Four and winning a National Championship.

But we’re going to do it like we do everything else: The Xavier Way. 

That means positioning Xavier as the world-class leader in showcasing NIL the way it should be done – going far beyond just profit from sales.

Let’s break it down,

Musketeer Gear was created for student-athletes, by student-athletes.

Student Athletes will learn new business and marketing skills from launch to delivery through internships and collaborative projects.

Their voice and creative lens will be empowered to build and deepen relationships with fans through designing products and experiences.

And of course they will profit from the hard work.

While their vision begins with basketball, it certainly doesn’t end there.

Now as fans, we can rally around the team we love so much in this new way – and in doing so, we’ll help shape more of the plays and moments we’ll never forget

Your support on enables our current and future student-athletes to be the very best they can be . . . on-and-off the court.

We are Xavier Musketeers.

All for one . . . And one for all.




Disclaimer: Musketeer Gear and this website are not affiliated, associated, authorized, endorsed by, or in any way officially connected with Xavier University or any of its subsidiaries or its affiliates. The official Xavier University website can be found at

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